Developing Creativity in Management Education:A Management Event for Transformative Learning

Abstract

Management Education consists of two facets - teaching and learning. Presently the emphasis is more on teaching. This is done at the cost of learning. So as a result, students become passive participants in the process of education. Due to this, most of the MBA graduates are unemployable. This is slowly rendering management education redundant. This has to be stopped. This paper analyses some innovations generated by creativity through Management event 'VISION'- A Intercollegiate event. Creativity means tacit knowledge that has brought into the innovation, which can revitalize management education by making it relevant to the society and industry. This paper shows how the management event helps to develop the managerial skills, leadership qualities, presentation, idea generation and communication among the management graduates. Management education can be given through conducting different activities indoor or outdoor. Students learn better by doing things than only by listening theory in classrooms.